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When the words “revenue management” are muttered among hoteliers, I usually observe two camps of thinking. Those who believe they have nailed it and others who have absolutely no idea where to start...
This article argues that the time for an asset management evolution is long overdue. With a new total revenue management culture starting to make its presence strongly felt in the global hospitality sector, the focus for this discipline, as well as its experts — the asset managers — is shifting significantly.
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